Practical ideas for recording, editing, and sharing mobile product stories with clarity.
Google Play's promo video rules are stricter and stranger than most developers expect — no calls-to-action, no 'best app' claims, and it has to live on YouTube first. Here's what the spec actually says.
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A Product Hunt gallery video gets a few seconds to prove itself before someone scrolls past. Here's what actually earns the rest of the watch.
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Reach on launch day doesn't come from one big push — it comes from showing the real product in enough real places. Here's what those places actually are.
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Most launch videos try to do four jobs at once and end up doing none of them well. Here's what to focus on instead — and what to leave out.
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